Deals on Wheels allows cyclists to make money on their commute to work.
Based on an open-to-all advertising model, users attach a Deals on Wheels bluetooth-connected light strip to their bike wheel. In conjunction with an app on their phone, adverts are streamed to their light strip. As the wheel spins the advertisers message, image or video is displayed to all.
Deals on Wheels uses an accelerometer and gyroscope, ARM processor and high speed RGB LEDs that rapidly switch on and off as the wheel spins. This generates a persistence of vision effect such that it appears as if a static image is displayed on the wheel. Custom circuit board and power circuit designed. Tested on London streets.